Xcademy Ltd

Xcademy Limited is an online portal for upcoming influencers. Xcademy provides its paying users with educational programs made by top influencers.

The gamified experience looks after improving the sense of achievement of users and maximizing engagement.

The monthly refreshed content allows the users to learn and develop valuable life skills.


Xcademy Ltd

London | United Kingdom


  • Introduction

    Xcademy is a unique educational platform teaching skills that are not usually taught in traditional schools.

    Above it, the platform aims to follow their successful students by providing them with additional and personalized services to increase their growth.


    Oliver Bell, one of the founders, define Xcademy as:

    "a gamified influencer development platform teaching its students how to become Youtubers by some of the worlds biggest Youtubers. Also offering E-sports training in Fortnite by some of the worlds best players as well as key life skills not taught in traditional education such as but not limited to: confidence, organisation & having a positive mindset."


    Joel Morris adds:

    "Xcademy additionally teaches crucial life skills, something schools fail to focus on enough. Engaging kids in this kind of learning at a young age I believe can be pivotal."


    Value Tracker
  • Management


    Joel Morris, AKA: JMX

    YouTuber: 2,500,000 Subscribers  - Instagram: 590k Followers - 730,000,000 YouTube Views

    At 21 years old I have amassed 2,500,000 subscribers on Youtube & 1,500,000+ on other social media platforms. In 2018 I turned my focus to entrepreneurship & discovered my creativity from being a YouTuber & having to think outside the box day in day out translated excellently into business. I have founded / been heavily involved in the start up of some very exciting & innovative companies. My commitment to learning, ambition & the privilege of being around so many successful entrepreneur's at a young age leads me to believe what I have achieved so far is only the start.


    Oliver Bell

    Crypto Influencer & Tech Entrepreneur

    History of working in the E-commerce industry, founded one of the biggest E-commerce websites for selling in game digital currencies with 1.4m turnover at the age of 19. Got into the Blockchain and Cryptocurrency space around 2013, highly experienced in Blockchain investment and consultancy with links to some of the biggest projects in the space. Run a Twitter account with 30,000 active crypto investors and also a Telegram channel with 3,000 investors.


    Advisory Board

    Matthew Widnall
    EA Sports Canada - Security Analyst

    Nikita Sachdev
    American Entrepreneur, Lifestyle blogger, founder of Luna talent Mgmt

    Sam Jones
    Managing director of partnerships for online retailer Wish

    Lee Parsons
    Co-founder of Ditto Music

    Leonardo and Louis Lord
    Avid gamers, Vloggers, Youtubers, Generation Z

  • Market

    Targeting: Generation Z

    Xcademy remains mainly focused on targeting the Generation Z which represents a huge connected part of the population. 

    Thanks to the +20M followers on the different social media channels of the influencers onboard, the targets can be reached with considerable convenience.

    xcademy gen Z


    According to The Sun, more than 50% of the kids would like to have a job related to Youtube and Social Media. Developing a place where people can learn about their dream jobs is a way to help them achieving their goals.

    xcademy jobs

    Youtube and Instagram are two massive social medias that are well known by the affiliated influencers of Xcademy. Their skills in using these social medias are taught in the Xcademy courses.

    xcademy insta youtube

  • Products/Services

    “If you want to be a lawyer you go to Law School, if you want to be in the army you go to army training, what about if you want to be a YouTuber...?"


    The Model

    Xcademy selects successful influencers to share their experiences, recommendations and tips to stay focused on providing the best content.  

    Paying users are looking forward to gain experience with the use of social media as a result of the constantly renewed courses provided on the platform.

    It allows them to build a strong and positive mindset to achieve their goals.

    Xcademy business model is mainly based on the Xcademy Courses revenues, the strong marketing strategy, the talent management services and the campaigns events.

    xcademy products


    Gamification of the process

    To maximise the sense of achievement and the growth of the users, the whole process has been gamified. The targeted segment could find a way to improvement their skills by evolving in this mindset synergy.

    xcademy gamification


    Online Esport Education

    Xcademy also offers online esport education for the ones interested by developing their skills in this area.

    The Fortnite professional player BenjyFishy gives courses to Fortnite players on the Xcademy platform.


  • Key Data

    Segment Engage
    Name Xcademy Ltd
    Short name XCAD
    Currency GBP
    Number of shares held by Angel Business Club 6250
    Share price 1.20 GBP
    Country United Kingdom
    Instrument type share
    Internal dilution factor 10
    Votes per share 1
    Share class N/A