Our core market is local businesses and residents, and our revenue is derived from in-store, online and advertising:
In-Store Discount Membership Cards
Tastecard are the market leader with circa 3m members and 6,500 partners. They were sold for circa £100m recently. Their main focus is on restaurants and national brands (Pizza Express etc.). Our point of difference is the focus on local offers and a cross section of shops, restaurants, beauty spas and local businesses
Volopa Lifestyle have circa 1,500 partners contracted but only 2,000 members.
Until recently there was a local e-commerce provider for the grocery sector called Hubbub. They have closed down due to not being able to sign up enough paying members (they had circa 1,500 paying members)
Other suppliers in this market include the major supermarkets and Occado, and organic food suppliers such as Abel & Cole.
Our point of difference is the concentration on local grocery partners, whilst providing an in-store membership card as well. The membership card enables us to sign up members at a greater rate than Hubbub, whilst maintaining the local presence.