MyTown has two main products:
- The web & mobile search directory
- The Info-Guides
MyTown Online Directory
The MyTown online business directory enables consumers to find local restaurants, shops, beauty salon, plumbers, lawyers etc, and get a variety of add-on services, including:
- Unique discount offers with the MyTown Card
- Customer reviews
- Detailed information on the business, and products & services provided
- Phone number, address, website
- Photos of the business and its products & services
- Town / City homepages, with information, and key contacts etc
- What’s on guide locally
The directory provides a great opportunity for local residents to find what they are looking for, and save money at the same time. Each tow or city, that Mytown goes live in, has a high number if offers for members to take advantage of.
Revenue is generated from 2 different options:
- Fixed cost deal: £10 per month to advertise
- Cost-Per-Call (CPC): £2 per month minimum, and £2-£10 per call to a unique phone number, depending on the business type
• Simple user-friendly mobil interface • Search by category and location
• The MyTown Card
• Individual offers located on the map
• Search categories • Food & Drink and • Health & Beauty
• Search categories • Shops and Stores and •Trades & Services and • Things to do
Mytown produce a glossy, A6-size, information guide for local residents and tourists. The guides are produced annually at the moment, and each town has a different production date. The guides are made by local printers, many of whom take partial payment in the form of advertising on the website. This helps to reduce the cost of the guides in each town/city. The Info-Guides are a method for marketing the website & mobile system, and another opportunity for advertising sales.
The guides are A6-printed booklets, which include the following
- Town/City information
- Map of the area
- What’s on
The Info-Guides are stocked next to the till at a variety of retail locations, including: Shops, Cafes, Restaurants, Pubs & Bars
Consumers pick up the guides from a stand, which is normally located next to the till. As the front cover informs people of the opportunity to save up to 50% the next time they visit, the vast majority of people pick up the booklets.
The guides are also sent out to every local household.
The company partners with outsourced local advertising sales companies to sell advertising in the Info-Guides. Ad space is booked prior to the commissioning of the Info-Guides, enabling us to cover our marketing costs in each town. We aim for gross revenues of £8k-£10k per town, and receive 40% net from our partners. This covers the cost of production, and marketing for the Guides.
New Product Development
Modern day business directories go a lot further than the old-style printed books, which would provide the business contact details, and leave the customer to do the rest. Recent advances in technology allow for businesses to now interact with potential customers like never before.
Instead of just getting information on a business, MyTown would like to help customers to do the following:
- Search for products and services
- Find unique discount offers
- Get detailed information on each business
- Read customer reviews
- Find out how to get there from their current location
- Order a product (pizza etc) or service (plumbers etc) directly from the app
- Reserve a table for dinner at a restaurant or seats at the local theatre
- Pay in-store using the same app
- Get online quotations for trades and services
The company therefore wishes to further develop the website, and create a new mobile app.
The functionality will include:
1. Sale of Offers
Whilst the Mytown Card provides members with free access to discount offers, the company intends to market premium offers via the e-commerce system. Members will have a choice to select standard offers, and simply present their discount card, and payment method, or they will be able to select a premium Mytown offer, and purchase the deal from either the app or the website. Mytown will charge a fee of 20% per offer, and remit the balancing 80% to the business. Members will receive a receipt, either on their mobile phone, or to be printed off. Upon presentation of this receipt, members will receive the good or services purchased from the partner vendor.
2. Mobile Payment
The new app will include a mobile point of sale payment facility (MPOS). Members will be able to automatically apply offers to the payment, and simply click pay, and then leave. The app will ask members to either select a business from the list in the system menu, or they will be able to scan a unique qr-code that each business will have at the point of sale. Members will then be asked to manually input the amount, and press pay-now. The customer will receive a receipt, and the vendor will receive notification that they have been paid.
3. Reservations & Bookings
The system will enable members to book a table in a restaurant, a seat at a theatre, or an appointment with the local hair-dresser. Revenue will be generated on a cost per booking basis, with each of the service providers.
The web & mobile directory will offer members the ability to search for local trades and services, and then request a quotation on-line. Revenue will be generated on a cost per quotation request basis.
Integration to on-demand
With the proliferation of on-demand companies, there are more ways than ever to order goods or services via the mobile or web. Most of the on-demand service providers work with local companies, including:
- Hair, nail & beauty salons
- Massage and therapy
- Fitness coaches
- Trades-people (plumbers, gardeners, builders etc)
MyTown intends to provide a gateway to these services, from the web & mobile directory. When members select a business or service, they will be able to filter those that provide their services on-demand. Revenue will be generated from either a cost per-lead basis with on-demand service providers, or via a complete booking.