Firescape Holdings Ltd
Firescape Holdings Ltd (operating as LifeSafe Technologies) has developed a unique fully certified and accredited natural and environmentally friendly fluid that puts out 5 different types of fire dispensed through a compact fully recyclable plastic aerosol. In addition, LifeSafe has developed a unique training mobile app allowing its users to be trained and certified on a recurring basis.
Management believe it is the first and only such extinguishing solution in the world. The company has taken significant strides in protecting its intellectual property in readiness to now launch in the UK and in key European markets. They have also secured global exclusivity on the actual patent protected plastic aerosol the fluid is contained in. The company is seeking to raise up to £1m to launch the first of its new products this year and develop extended ranges over the next 12 months.
The Pain Point: Historically, you would need different types of fire extinguishers for different types of fire (CO2 for electrical fires, foam for flammable liquids, dry powder for metal fires etc). You will not typically find these in the everyday home, and nearly half of UK households do not have any fire safety equipment at all. This is staggering considering an average of 5 people die every week as a result of home fires according to UK government statistics. Moreover, there are 100,000 vehicle fires annually, leading to an average of more than 100 deaths. This has to change...
The Solution: LifeSafe has developed a unique fully certified and accredited natural and environmentally friendly fluid that puts out 5 different types of fire dispensed through a compact, fully recyclable plastic aerosol.
The New Product Range
- StaySafe 5-in-1 200ml (RSP £19.99)
- PanSafe Pan Fire extinguisher (RSP £9.99)
- Nearly half of UK households have no fire safety equipment in the kitchen.
- 20% of people are more worried about fire safety following Grenfell.
- Nearly 1 in 10 of people in apartments have no fire safety equipment at all.
- Only 20% of those in apartments have fire doors.
- 100,000 vehicle fires annually, which is nearly 300 a day, resulting in more than 100 deaths a year in the UK.
- 76% of people would not know which extinguisher to use in an emergency
- 70.6% of people would buy a fire extinguisher that puts out 5 fire types for under £20
Wide Target Markets
Business to Consumer (B2C) targets include:
Business to Business (B2B) targets include:
- 27m households in UK
- + 4m Social Housing properties
- + 800,000 hotel rooms
- + 550,000 caravans & motorhomes and 80,000 motor boats registered in the UK
- 25,000 B&B’s
- 53 UK Fire & Rescue Services focussed on protecting local communities from fire risk
- A £370 billion UK building & construction market
Life-Safe's 3-year strategy is to become a leading European home safety consumer brand, and aims to branch out into target markets such as France, Germany and Benelux.
Unique Digital Training App
ManagementGavin Cornelius | Founder & Chief Innovation Officer
As a leading ﬁgure within the Lithographic Industry and Research Analytical printing, was presented with a prestigious award from Print Week Magazine in 2001. A strong understanding of chemistry and chemical reactions that have stood Gavin in good stead for the development stages of LifeSafe. Managed & owned diverse businesses within the printing, marketing, media, renewable energy and home improvement sectors.Dominic Berger | Chairman
CEO and owner of Oracle Coprorate Finance, an FCA regulated Corporate Finance company. Oracle has over 6,000 investor clients and advises companies on growth and financing. Dominic has extensive experience in building businesses with outstanding innovation. Dominic was Managing Director of Umbro.com, and successfully lead two IPOs – Venue Solutuions on AIM and Tangibal on Frankfurt.Paul Jameson | Chief Operating Officer
Over 20 years Procurement and supply chain management in both the private and public sectors. Experienced commercial director Experienced leadership and team developer. Highly motivated practical Innovator and problem solver.Dipesh Subba | Founder Director
Ex serving Ghurkha. Original founder and developer of ﬂuid. Representative for the original family founder sharesNeil Smith | Chief Executive Officer
Over 20 years experience within blue chip UK and Pan European B2C and B2B businesses. Extensive experience of building brands and delivering growth. Commercial Director within the Kingﬁsher Group (B&Q, Screwﬁx, Castorama, Koctas). Previously CEO of FireAngel Safety Technology, an AIM listed business designing, manufacturing and distributing smoke, heat, carbon monoxide alarms and associated services across EMEA.Alan Brading | Chief Financial Officer
Chartered Accountant with over 20 years membership of the Institute of Chartered Accountants in England and Wales. Over 30 years’ experience providing business advice to companies in a wide range of industry sectors. Partner in a successful practice of Chartered Accountants.
Segment Prime Name Firescape Holdings Ltd Short name FSH Currency GBP Share price 0.65 GBP Entity number 09770600 Country United Kingdom Instrument type share Internal dilution factor 100 Share class A Address
Head Office: 63 St. Mary Axe, London, EC3A 8AA
Registered Office: 1 Sopwith Crescent, Wickford, Essex, SS11 8YU