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Ridercam Systems Ltd

Ridercam is the worlds leading technology in delivering experiential HD video souvenirs in Theme Parks and roller-coasters. The Company has partnered with Kodak to roll out its proprietary HDM (High-Definition-Memories) technology on a global scale.

Ridercam Systems Ltd

United Kingdom

  • Introduction

    Bringing Theme Park souvenirs into the publish yourself generation

    Reliving our special moments in life is something we humans have done as long as we have existed using stone carvings, paintings, scriptures, photographs, and vhs-videos. As we have developed so has technology

    Ridercam has taken another step forward in line with fast moving development of screen devices through which we relive our memories. The art of capturing high definition memories with sound we call memorology.

    Ridercam started in 2006 with the aim to become the market leader in memorology. Now we are there. No other system today can deliver what we do – high definition smile-bytes with high quality sound.

    RIDERCAM and its technology has been in business for over 15 years and currently has systems installed in three theme parks. In 2011 Ridercam Systems Ltd was incorporated to consolidate the entire business and intellectual property of Ridercam.

    Ridercam Systems signed an agreement with Kodak’s theme park imaging division Qualex, to equip Sierra Sidewinder at Knotts Berry Farm in California.  This system was installed and tested but never opened due to Kodak entering chapter 11 which put all new projects on hold.

    Following the issues at Knotts Berry the team at Ridercam continued to develop the systmes and Ridercam 2.0 was completed. To date Ridercam has invested over £2.5 million in research and development into its systems.  As part of this investment round the company intends to file for several patents on its systems.

    Following the acquisition of the event imaging solutions division of Kodak by its pension fund and renamed Kodak Alaris, Ridercam has signed a new agreement and Ridercam 2.0 is now installed and operating at Knotts Berry farm.

    Ridercam has developed a system that captures video of guests on roller coasters and other adrenaline rides. Dynamic, professionally captured, full-motion HD digital video unique to each rider and multiple photos during the ride, delivered by DVD, USB stick, online or mobile device. The Ridercam personal video souvenir system replaces or compliments the existing still photograph souvenir that is so well established in the global theme park and experiential destination business.

    Ridercam is a technology Company that has developed and owns the technology to capture high definition video in extreme conditions. A Go Pro for example would not even last a full day on a roller coaster.

    We at Ridercam are absolutely obsessed with digital technology. We love bits and bytes, lenses and microphones. How to best compress vision and sound to make the end product just as amazing as your rides. Our constant aim is to deliver a system that satisfies your customers wish to capture a [joybite] and share it with others.

    Top 25 theme parks worldwide attract 191 million visitors per annum. *

    Ridercam has partnered with Kodak Alaris, who own the contractual rights to sell personal imaging souvenirs on a large proportion of the worlds top Theme parks.

    The product is then sold at the traditional end of ride souvenir kiosks on DVD or can be pushed directly into the cloud where Guests can access the movie on their mobile device.

    Ridercam develops, installs and owns the image capture system, Kodak Alaris staff operate the on park activities such as daily maintenance and sales.



    Value Tracker
  • Management

    Board members

    Craig Jones | Managing Director

    Starting in the fashion industry at the age of 20, with a high-end retail shop and moving on to style and manage bands for the music industry whilst running night clubs in the late 80’s. Working with Duran Duran’s management developing new pop acts, with close associations with UB40 and the rest of the Birmingham scene. Craig managed and signed a number of acts, whilst promoting live tours into the UK. Working with all the major record companies Craig managed tours for many artists, Including Simply Red, White Town, Bitty McLean, De La Soul and Ice T. Moving into the film industry as a music supervisor after selling his record label to Winchester Entertainment. Within a year Craig took the role of UK head of acquisitions for Winchester Films working opposite the newly opened L.A. office to find and develop movies for international distribution, including, Shooting Fish, and Heart Breakers, the first film from Winchesters newly formed Hollywood collaborations. In 2006 Craig teamed up with Dominic Berger to produce a movie for theme park entertainment and souvenir company Your Day. Taking the James Bond action until into Alton Towers they were the first film company allowed to film on the park whilst open to the public. Craig was also involved in the third largest driving experience company for a few years where they developed the market for in-car video souvenirs and it is Craig’s back ground in motor sport and keen interest in mechanics and engineering have helped him understand the needs of the Ridercam system from a practical and entertainment level. But is it the project management skills honed in film production and event management that Craig sees as one of the most useful skills in the global roll out of the Ridercam system.

    Jens Scheberg | Technical Director

    Professional Broadcast Engineer – Datavideo Gmbh
    Developed Endoscopy Cameras - Divicom Gmbh
    Founded Ridercam in 2006

    Ross Jones | Head of Engineering

    Ross joins our board to bring knowledge and experience of global project delivery. Currently Lead Engineer at Jaguar Land Rover, Ross has had a long career developing and delivering complicated engineering projects within the motor industry. He prides himself on being able to communicate effectively across different languages and cultures to deliver complicated timing plans and projects on time and in budget. Previously living and working in China he has knowledge and experience of global component sourcing including; India, Korea, China, Taiwan and Europe. Having delivered a number of motor vehicle projects from drawing board to showroom, Ross is confident he can streamline both costs, build and installation times for the Ridercam system whilst ensuring a high performance level and reducing maintenance. He will become a valuable and pivotal member of the team allowing the company to proceed with confidence to roll out the system globally and showing our partners Kodak that our commitment to a robust delivery system is world class.

  • Market

    In an age where everyone have a video camera in their pocket and the “Youtube Generation” publish themselves at an ever increasing rate – the one place you cannot hold your phone and film yourself is a roller coaster ride.

    Globally, around 250 million people visit the top 50 Theme Parks every year, the directors believe following discussion with various park operators that up to 30% of these visitors buy a photographic souvenir. The action photo has established itself as the biggest per capita selling souvenir in Theme Parks. These still photos are sold by only a few companies who control the image rights on al the parks. Kodak Alaris is the biggest (formally Qualex or Event Imaging Solutions – both divisions of Kodak).

    There are 2,383* roller coasters world wide Kodak owns image rights on image rights on circa 900 coasters. They have recognised the need to move with the times and technology to provide the customer an on ride video.

    The instant video souvenir is the next generation of on ride souvenir and digital delivery makes it possible for customers to purchase both video and still photography on the same medium. Ridercam has proven to have a robust system that can deliver the product in a number on a number of media solutions. Ridercam model assumes 128 coasters installed by 2018 less than 6% of total market and around 15% of Kodak’s market.

    Few ‘on-ride’ systems are available. The main competitor was CD Ride who had some market share in United States - yet this company is no longer in operation. Picsolve, one of Kodak Alaris’s competitors has been trying to develop their own system for 4 years now, but still has quality and delivery issues. Foto smile an Italian company has an onride video systems but they are only producing video in standard defintition and with no sound.

    The Directors believe they are at least 24 months ahead of any competition and the steo up from SD and HD involves significant investment.

    Key differentiators:

    • Ridercam is the only combo system in the world – both photos and DVDs
    • Picture Quality – Full High Definition video
    • Audio Quality – Directional audio system
    • Advanced On-ride control – knows when the coaster stops
    • Power supply technology – lightweight and charges in station
    • Automated DVD Production system – 2 clicks to purchase
    • Personalised Product – each DVD has guest picture
  • Products/Services

    The Ridercam 2.0HD System can be installed on any roller coaster; the system consists of Camera Units that house the HD quality custom camera system and sound microphones and Ride Cases that mount on the chassis of the roller coaster to control the camera units and interface with the station Boxes, (mounted in the roller coaster station) that send the images via the servers to be purchased by the customer.

    Custom built protective shrouds house the camera block and microphones. The camera unit is mounted on the roller coaster cars giving a “two shot” of riders. Ride Cases are sealed and gel filled to withstand the forces of the roller coaster. The “plug and play” connections mean easy maintenance by the park engineers. The on board batteries are also sealed units and take a charge via bus bars every time the coaster docks in the station.

    Retail Kiosk

    The Ridercam 2.0HD System instantly transmits the individual ride videos to the server via the station switch. The server then displays the videos in the retail kiosk. Touch screens can be used by the customer to select the ride video, purchase and select between DVD burn or USB download. In manned kiosks the retail staff use multiple screens and burners. On ride photography is also printed in the traditional way, but also added to DVD or download media.

    Mobile download (available in 2.1 upgrade)

    The Ridercam smart phone app will allow individual ride video to be pushed to the riders mobile device. By linking the app to existing accounts, such as iTunes or Amazon, the rider can purchase their personal ride souvenirs by a single click and publish to social networks by single click. This unique feature will be developed post investment round.

    Camera units are mounted 1 per 2 riders. Ride cases are mounted in the car chassis 1 for every 2 camera units.Bus bars are mounted in wheel housings to connect to station when ride docks.

    The bus bars transmit data from ride to station box switch at the same time as a power charge is transmitted to battery box and ride case. This ensures the system is at optimum operating power at any time.

    The data is sent via hard line to the server from the station box. The server then displays ride videos in shop and pushes to registered mobile devices via the smart phone app.


  • Key Data

    Segment Pre- IPO
    Market identifier RDC
    Name Ridercam Systems Ltd
    Short name RDC
    Sectors Entertainment
    ISIN N/A
    Currency GBP
    Trade post 1
    Trade start 2015-02-11
    Number of shares 14000000
    Vat number 194036112
    Entity number 07490658
    Country United Kingdom
    Instrument type share
    Votes per share 1
    Stock type A

    Ridercam Systems Limited

    62 Wilson Street

    London EC2A 2BU