In an age where everyone have a video camera in their pocket and the “Youtube Generation” publish themselves at an ever increasing rate – the one place you cannot hold your phone and film yourself is a roller coaster ride.
Globally, around 250 million people visit the top 50 Theme Parks every year, the directors believe following discussion with various park operators that up to 30% of these visitors buy a photographic souvenir. The action photo has established itself as the biggest per capita selling souvenir in Theme Parks. These still photos are sold by only a few companies who control the image rights on al the parks. Kodak Alaris is the biggest (formally Qualex or Event Imaging Solutions – both divisions of Kodak).
There are 2,383* roller coasters world wide Kodak owns image rights on image rights on circa 900 coasters. They have recognised the need to move with the times and technology to provide the customer an on ride video.
The instant video souvenir is the next generation of on ride souvenir and digital delivery makes it possible for customers to purchase both video and still photography on the same medium. Ridercam has proven to have a robust system that can deliver the product in a number on a number of media solutions. Ridercam model assumes 128 coasters installed by 2018 less than 6% of total market and around 15% of Kodak’s market.
Few ‘on-ride’ systems are available. The main competitor was CD Ride who had some market share in United States - yet this company is no longer in operation. Picsolve, one of Kodak Alaris’s competitors has been trying to develop their own system for 4 years now, but still has quality and delivery issues. Foto smile an Italian company has an onride video systems but they are only producing video in standard defintition and with no sound.
The Directors believe they are at least 24 months ahead of any competition and the steo up from SD and HD involves significant investment.
- Ridercam is the only combo system in the world – both photos and DVDs
- Picture Quality – Full High Definition video
- Audio Quality – Directional audio system
- Advanced On-ride control – knows when the coaster stops
- Power supply technology – lightweight and charges in station
- Automated DVD Production system – 2 clicks to purchase
- Personalised Product – each DVD has guest picture